A rollover Image consist of two images: the primary image and the secondary image. The primary iage is the original image and the secondary image is the image that is visible when the pointer moves over the original image. Both the primary and the secondary images should be of the same size. In case they are of different sizes, Dreamweaver resizes the secondary image to the size of the primary image. In order to apply the rollover effect to an image, first, create two images, one each for primary image and secondary image respectively. THen, insert the primary image in your Web Page. Click the images and do one of the following:
- On the insert menu, click the Image objects and Further select the Rollover Image command.
- On the common option of the Insert bar, click Rollover Image.

After selecting the options, the Insert Rollover Image dialog box appears. Give all the options and click OK.
The original Image will be displayed in the document. To see the rollover effect, preview the page in a browser and move the mouse pointer over the image. On mouse over, the image is replaced with the rollover Image.

Plugin is a word that not a lot of business owners know the definition of. Basically a plugin is a small piece of software that allows you as the non webdesigner types to change how either your blog or your site looks to the visitor. Your plugin may be as simple as changing the overall font of your blog or even more intricate and changes the whole overall appearance in general. Most generally they are either free or at a relatively low cost to you as the user of the plugin.

Now that you basically know what a plugin is you are probably wondering how you can find the one that fits your basic needs. Well there are literally hundreds of different plugins that are available but there are some main ones that have been getting a lot of attention in the business world.

1. Platinum SEO Pack
• This great little pack will greatly improve the overall way of how your blog will be indexed with in the search engines. This powerful little plugin allows you to specify Meta tags as well as Meta descriptions.

2. Sociable
• This will help you add social media buttons to your posts so that visitors have the opportunity to post to your site. Also allows them to share their favorite bookmarks and news sites. This allows you the opportunity to discover what your customers are interested in within your particular niche. This is a great way to find out if a new product will take off or not. It is strongly advised that any business owner that is using WordPress take advantage of this great little plugin.

3. OptinOp
• This powerful little plugin will allow you to create an optin box that connects straight to your auto responder. There is both a free version and an upgraded version that you pay for. This will also aide in helping you create a mailing list of potential clients.

Although there are a variety of different plugins that you can get for your WordPress Marketing software these are the most common and widely used in the business world. You should give at least one of these if not a combination of these in your next Wordpress Marketing Campaign you may be amazed at the results that you will see.

1. First thing you need to do before start developing is to target your audience as it will help you to organize your website properly. Knowing what is the potential audience of the website you are going to establish you will think over its parts thoroughly, plan its main sections, pages and the content which will be posted within it. It will also help you to decide how many times you will have to update your online presence to keep the audience interested and captivated. All these small preparations allow you to think over your future website design, after you will consider all these issues you will imagine the possible way your flash-based website must look to correspond its main goals and satisfy the audience. And finally, you are ready to create a template and embody your thoughts and ideas.

2. The next thing you need to do is to map the template in Flash and get the most out of its “vectorization” which means that your online presence should possess simple and highly effective bandwidth. You should optimize the images and movies for them to correspond required Flash features, to reduce the size of the movies so that they can be integrated harmoniously into the movie library. This can be easily achieved with the help of creating movie clips from reusable graphics set which can be then used in the movies.

3. Don’t forget to make your website fastloading as it tends to be one of the most significant issues. Apart from stunning design and relevant content your flash-based website possesses it should be distinguished by fast download facilities for the browser not to stuck while loading it. In order to avoid loading problems you can try dividing your website sections into multiple movies. Such trick will help your website content to load much faster.

4. You should update your website content regularly in the text or XML file and dynamically load it in order to avoid swf file republishing each time your content is refreshed. If you want to implement data management in more effective way you need to make use of the XML object.

5. Make sure you have the final version and after you have made sure everything is updated to it and export the latest version to your site in order for the visitors to download it fast and easily if they need. This will help you to avoid problems with your website viewing which the visitors may experience in case they are using the older version of Flash.

After steps mentioned below are accomplished and your flash-based website is ready to see the world you need to add keywords and meta related to your online presence topic. This is the most significant issue which predetermines your website listing on the search engines to which you submit.

Professional websites consist of web pages that are easy to navigate. Web designers who focus on ease of navigation work to limit the number of clicks a visitor will have to make in order to arrive at the desired page. They also design web pages so that a visitor can always return to the most important pages like the home page from anywhere on the site. Links are also clearly marked so that visitors know where they will end up if clicked.

They adhere to the latest in web design standards. The latest in web design standards is defined by an organization known as the World Wide Web Consortium (W3C). The organization makes recommendations to web designers as to the best practices concerning coding the various components that make up a web site. For example, the consortium recommends that designers use HTML (hypertext markup language) to implement textual information and links and use CSS (custom style sheets) to format the layout. The organization also provides a markup validation service that web designers can use to ensure the sites they create are W3C compliant.

Good web designers create pages that load quickly. When pages take too long to load, you can rest assured that visitors will abandon the site possibly never to return. The biggest killers of quick page load time are graphics like photos and Flash animations. While you as a client may not know how to optimize graphics, a web designer will know how to reduce the size of images in terms of bytes while not compromising their quality. You as a client should also make a determination if any particular graphic really suits the purpose of your website. Oftentimes, visitors are not so concerned with the flashy graphics but rather the business problem your website is trying to solve.

They design for all types of web browsers and platforms. It is a mistake to think that all visitors to a website will be Windows users accessing through Internet Explorer. Today, there is a growing population of Macintosh users and there are several web browsers like Firefox, Safari, Chrome, and Opera.

Professional website designers never put up a partially-completed site. They don’t post “under construction” web pages while development is in progress. The idea behind this type of page is to tell visitors that your site is not ready yet and please return later but more than likely they will never return. It is far better to post some content about your product, tell your visitors that the site is not quite ready yet, and leave contact information so that you can be reached to give more information.

They write content for their audience and not for search engines. There have been instances of web designers who use content saturated with keywords mainly to grab the attention of search engine spiders and attempt to get their sites ranked higher more quickly. But this does nothing to build trust in your audience towards your website. They want to come to your website and read information that is helpful for them. Keyword stuffing is also considered to be an unethical search engine optimization (SEO) technique and can get a site penalized by a search engine such as Google.

A shopping cart is a term used to describe web software that allows an internet shopper to select items for purchase placing them in a virtual basket for later checkout. It is analogous to the shopping carts we all use in the super markets. Some web site designers will code their own shopping cart modules or use a commercially-available plug-in.

An effective ecommerce design is one that clearly displays important information. Probably the most important item of information is the price for a product and clearly showing the price helps build customer trust in a website. Another import facet of ecommerce web site design is to always display the “buy” button clearly from the shopping cart. When that button is difficult to find, customers might change their mind about the purchase while searching for it.

They design shopping carts so that customers can easily find and buy a product. They will try to adhere to the principle of least-clicks for shoppers trying to navigate the shopping cart. This requires implementing a search feature and clearly-defined categories with the ability to list subcategories by the hover of a mouse pointer over each.

Ecommerce web designers make sure to use quality photographs of products. Since the buyer cannot hold the item being purchased, a high-quality picture is the closest substitute to being there. Blurred images also tend to degrade the overall image of the website and can work against buyer trust.

Well-written descriptions help the buyer make smart purchases. As a web design client, you will most likely have to write all of the descriptions for each product in your shopping cart. A customer feels he or she is making a smart purchase when you give the most information possible. If the descriptions are too long, the web designer can recommend a “read more” link in order to have a breakout page or window to hold the remaining information.

A well-designed ecommerce website will have a cross-reference to related products. Customers on the site are oftentimes trying to compare just as they would in a traditional retail outlet. Not only are they trying to compare but looking for accessories too. A way to improve the customer shopping experience is to list alternative products and accessories under their own categories so that the buyer has an easier time looking for exactly what is wanted.

Credit card transactions are more than likely handled through a merchant account. In many ways this is advantageous to the website owner because the merchant services provider will handle much of the security required in an environment where credit cards are used. For example, a merchant services provider might actually provide the purchase web forms that capture customer name, phone number, credit card number, expiration date, and any other information needed. Plus, they do this all within the context of a secure socket layer which protects the electronic transmission of customer information.

Even if your business starts with a basic brochure-style website, there is always the possibility that you will need some of these value-added services in the future.

Here are some of the ways they can add value to your website.

Small business website design services may offer more than one option for web design. Custom web site design is usually the most expensive option but some web design companies offer pre-packaged websites, templates, or facilities where a client can build their own. Some clients only want to get a website for the sake of displaying information as to their store’s hours, location, products, and telephone/e-mail addresses. So, in the latter case, clients can realise a tremendous savings when given the tools to build and maintain their own sites.

Establishment of an internet presence is simpler by also offering web hosting. A website consists not only of web pages but a web hosting space and domain name. Not all web design companies offer hosting but when they do, it makes the process of getting a site up and running simpler as the client has to only deal with one service provider.

Search engine optimization (SEO) is important for most business websites. Without a designer applying SEO techniques to your website, the likelihood of it being found is slim. SEO involves posting relevant customer-focused content on your website, using meta tags with keywords, submission to web and article directories, and getting quality incoming links to your site.

Implementation of a content management system keeps your site fresh. Websites that have content that is updated regularly is good for not only return visitors but also search engines. Search engines consider that a site that is updated regularly is an active one so it has greater relevance. In most cases it is unfeasible to call your web design company each time you need an update therefore a content management system gives you the ability to handle the task in-house.

Traffic analysis on your website can determine its marketing effectiveness. Web designers who offer web traffic analysis services usually have access to a variety of reporting tools. When you are running a marketing campaign for your website, it is important to determine what is working and change what is not. Traffic analysis can determine which search keywords are the most often used when finding your site. Traffic analysis can also report from which sites visitors are coming to yours. The latter is important because you can determine if you are stirring up interest within your target market.

Some can handle web and article directory submission for you. Web directory submission was mentioned previously as part of SEO and it involves submitting a link and description of your website to each one of several popular web directories on the internet. Article directories are websites where keyword articles relating to a website’s product or service and containing a backlink to the site can be submitted. A web design firm offering these services knows which directories are the most effective and can do a follow-up for you to make sure the submission was successful.

They have an effective change management process. Any website will undergo changes in the future but too many changes during the life of a project could be a disaster. Of course, it is not uncommon for changes to be requested by a client during a project creating a risk of wasted time and cost overruns. Getting client requirements straight in the beginning helps to minimize change but managing change when it occurs will help a project succeed and keep a client happy. This is where experienced web designers are helpful in identifying what it is a client wants and negotiating the feasibility of a change if they have to. The goal is to minimize reworking portions of a project as much as possible because it can be costly.

They suggest that the client provide some of the graphics. Creating custom graphics is a time-consuming process and it is costly when the web design firm must go through several iterations of graphic proofs for the client while trying to determine what is wanted. Efficient web designers use a combination of stock photos, custom designed graphics, and client-provided graphics in order to speed the process while still maintaining high quality.

They sometimes use templates as an inspiration for custom design. An professional web design company might have several templates they have developed already. While they will build a custom website for a client, they save time by using a template to lay the framework. For example, they might use the CSS (custom style sheets) file from a template to get a head start as building one from scratch can be time consuming.

They have after-delivery support options that are flexible. After final delivery of your website, it is only a matter of time before you will need changes made. Business is dynamic and so is its information. Most clients naturally call their web designer first and ask for changes and are sometimes surprised when they are quoted a price for the additional work. If they made changes for everyone for free, they could go out of business because they would have no time to focus on new clients. Smart web design companies control their costs by offering you flexible support options such as a fixed number of free change requests after delivery or a monthly support subscription fee.

Copywriting is integral to effective SEO. The classic definition of copywriting is the writing of words to grab someone’s attention and call them to action. However, copywriting on the internet is also known as web content writing and has a couple of key objectives. First, effective web content relays helpful information to a visitor of a website. Second, web content is written in such a way that it helps a website get ranked in certain key words for SEO. If content is important to your website (and more than likely it is), make sure that they offer copywriting services. The style of the writers they use should also focus on drawing customer interest as opposed to writing only for search engines.

Some offer logo and graphic design services to help build your brand identity. Good logo design is one that is appealing to an audience while communicating the message that the client company wants to send. As a client company, you are the one that needs to determine what message your target market wants to hear.

Web design companies that offer hosting and domain services make web presence simpler. This is because any given website development project will be handled by one entity. Plus, when you need support for your website, you can call the same people who created and understand your site.

Website maintenance options can save you time. There are businesses whose information concerning products and services changes quite frequently. These changes should be reflected on their websites as quickly as they become effective. But most businesses have no one on staff confident in making changes to the files composing a website or they are just too busy. With a maintenance service option from your web designer, you can probably have changes implemented through an e-mail or telephone call.

They can build a content management system around your current website. Maybe you want to handle content changes in-house. A web designer may offer a specialized service of building a separate application known as a content management system so that you have a structured way of adding new content to your site when you need to.

How well does the web design company communicate? In the initial stages, they may communicate just fine but you should ask them how they communicate progress updates during a project. Good communication is very important during the life of a custom web design project because of specialized details unique to your business. Make sure that you can reach someone by telephone when you need to. How responsive is your web designer to emails? While it is unrealistic to expect your web designer to answer an email right away, they should be able to respond within 24 hours during business the week.

Customization may mean a longer project turnaround time. Whenever you need something special on your website it will naturally take longer if it is a unique design. However an experienced web designer with diverse set of skills should be able to give you an estimate based upon the time it took to complete projects similar to yours in the past. If the web design company is able to give you a customized time estimate for your project then it is an indication that it probably has a time management process in place.

It is important that the web designer identify the purpose of your website. The web designer should first ask you what business problem you want to solve by having a website. The business problem could be as simple as just wanting to communicate your business contact information and description of services but it still must be identified.

The web designer should understand your target market. Without this understanding, they will not know how to present the messages your website is trying to relay. For example, some target markets are served best by video presentations whereas others might like to read more. Some target markets respond best when web pages are filled with flashing graphics whereas others might be turned off by these.

Understanding your target market will also enable the web designer to create custom web content. This content is important for search engine optimization and marketing of your web site. Informative content is what draws people to visit your website. If content is poorly written with no understanding of the audience then it will only drive visitors away.

They are skilled at establishing a quick web presence through brochure-style websites. Often times a client wishing to establish a new web presence will approach a designer not knowing exactly what is wanted but to only quickly get on the internet. This is where the typical 5-page brochure-style website is useful and a good web design service will have plenty of templates in order to provide quick turnaround at a good price for the client. However keep in mind that the more experienced web design companies will only use a template as a structural start for what will become a unique design for your business.

They can provide custom programming because each client business is not the same. While it is good to be able to establish a web presence quickly through brochure-style websites, every client is different thus creating the possibility that customized scripting will have to be implemented. Freelance site designers are usually skilled in a variety of scripting languages and can provide the right programming solution needed to present the data on your website.

They can provide websites for e-commerce. Web site designers understand the modules that are required in order to set up shopping carts allowing clients to purchase and pay for items online. They can also coordinate with the merchant services provider needed to approve credit card transactions. Plus, they can design an e-commerce website so that it is also secure and protects the credit information of the client’s customers.

They can give you guidance on content management systems. Content management systems (CMS) allow clients control over the content posted on their website. It also relieves the web designer of many of the maintenance tasks that would otherwise be required in order to keep a client site current. Good freelance web designers empower their clients by providing a CMS so that their websites always look fresh and up-to-date.